Some Twitter Basics
February 4, 2016
in Social Media
Twitter is one of those social media platforms which can offer your brand the global exposure. It is considered one of the best for various reasons.
The social media marketing companies have used Twitter for different branding strategies. Frankly with time the value of Twitter is increasing. You simply cannot ignore it anymore.
However, Twitter is not an easy platform to deal with. There are a lot of unwritten rules of engagement and matters of etiquette which you need to focus on. For a well-represented business you must know what you are doing on Twitter.
Some Must Do’s
Profile Image – Well, have you ever seen a Twitter profile with an egg in the display pic? This is a complete social media no. If you ask any social media marketing expert, they will tell you about the negative impact such DP can cause. Your personal profile might survive the impact, but what about your brand? Appropriate image makes a big difference. Your potential clients need to know who they are dealing with. An image builds trust. For this reason, make sure that your profile pic coordinates with your brand image. Remember that proper optimization can do wonder for a brand.
Consistency – This is where most of the companies or brands make the major mistakes. They create a Twitter profile, tweet regularly for a couple of weeks and then when the enthusiasm wears out they quit. Such behaviour does not help building a brand image. In fact, it can cause people to repel. Commitment is the main thing which social media optimization requires from the brands. Use commitment for your success. It is said that no social media profile is better than an unattended one. If you are unable to focus on regular tweeting, you need to hire someone. But, make sure to work hard to gain momentum.
Location is Important – Your personal profile might not gain from this option. In fact, your personal profile should never show your location if privacy is a big concern. But, your business needs to display where it is located. Your potential clients will know where to reach you if they want your service. Therefore, you must use the location option to optimize your Twitter profile.
Website Link – Even if you have a great Twitter DP and regular tweets, people will still look for your website link. Website is like the bio-data of your company which will tell the world about your expertise and specialties. You should link your website to your Twitter profile.
Retweet – If you don’t RT others’ content they will not RT yours. This is not a rule written on stone, but, this happens. You need to retweet to build trust. It is all about creating a relationship. Also, there would come a day when you will not find appropriate one liners to tweet. In such a time, you will need someone else’s wisdom to keep your profile optimized.
Hashtag – If you are using Twitter, you must use hashtag. The problem with hashtag is people fail to understand the proper use. They either put too many hashtags or they don’t use them at all. Neither will get you the right exposure. You must learn to use this tool for your maximum benefit.
Some Must Avoids
You, Your and Yourself – Social media is about promotion. However, don’t just talk about yourself and your brand. People will eventually get bored. Try to mix tweets. Use the retweets and like buttons. People would love to know that their tweets or products are being appreciated.
Following matters – You cannot control who follows you unless you set your profile to private. But, you can control who you follow. Don’t follow back everyone who follows you. When you are building your reputation you need to streamline who you are following. Also, when you have built your brand, you would not need to follow everyone back. Do this with care and see how it impacts your image.